Reading Blog #3

https://www.instagram.com/jacquemus/?hl=en

Over the past year or so, the French luxury brand Jacquemus has caught the attention of many not only from their heavily desired and publically revered aesthetic but also the way they express their aesthetic on Instagram. Recently, the brand has begun to employ the use of digital artwork, more specifically the injection of surreal and larger-than-life products into videos, usually of landscapes. I think this is yet another interesting display of how marketing and digital artwork have coincided in the modern advertising world to expand the ability brands have to express their identity through the ever-growing digital platform, rather than through traditional marketing communication methods. The brand's approach involves blending the boundaries between traditional fashion showcases and digital art installations. Giant Jacquemus purses floating in the ocean or a boat mirroring their ballet flat exemplifies the brand's commitment to pushing creative boundaries, while still achieving social media marketing objectives. These captivating visuals not only showcase their products but also tell a compelling visual story, transcending the norms of fashion marketing.

Jacquemus has embraced the immersive nature of Instagram, transforming their feed into a canvas where fashion becomes a living, breathing art form. The brand recognizes the power of visual storytelling in the digital age and strategically uses these whimsical compositions to engage their audience and create a memorable brand experience. By embracing the unexpected and combining fashion with digital art, Jacquemus has established a unique and refreshing social media strategy that resonates with a new generation of consumers, reinforcing the brand's position at the forefront of fashion innovation.